In a March 2023 survey, Amazon found that among advertisers who were unable to build successful campaigns, nearly 75% cited building ad creatives and choosing a creative format as their biggest challenges. To tackle this Amazon Ads rolled out AI-powered features such as image generation and product descriptions.
Image generation is a generative AI solution designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance. For example, an advertiser may have standalone images of their product against a white background, like a toaster. When that same toaster is placed in a lifestyle context – on a kitchen counter, next to a croissant – in a mobile Sponsored Brands ad, click-through rates can be 40% higher compared to ads with standard product images.